Merit / One Show Young Ones Competition / Online Campaign / 2014
Gold / SCADDY Awards / Digital + Interactive / 2014
Lomography and the Salvation Army have teamed up to raise support for several communities in need around the world. Within these communities we selected people to receive Lomo cameras, prompting them to use these cameras to depict their own reality. These captured realities will then be used to share their story with the world and raise money to meet needs in their community.
This outdoor installation is an extension of the Beyond Reality campaign. Using the photos that were generated
by the campaign, we created a mosaic wall, inviting the public to take home a piece of the experience. These
photos function both as a postcard and a coupon that can be used at any Lomography store.
“Beyond Reality” is revealed on the wall as the photos are removed.
Copywriter: Alexis Lynn Ellis
Art Directors: Grace Lee Taylor and Angeline Toh