eBay | eBay Collective | Branding + Brand Launch
How do you get people to buy a $200,000 work of art, when you’re a site consumers think of for garage sale goods?
We created eBay Collective, a high-end furniture and art hub, set apart from the rest of the site.
A luxury shopping experience for luxury products.
We kicked off our campaign with print running in Architectural Digest.
Our new tone and visual style elevated these high-end designer pieces.
We created a new hub for the sub-brand, differentiating it from other pages on eBay.