The biggest barrier to entering the luxury furniture world is gaining an audience's trust.

To launch eBay's new high-end furniture store,

we partnered with Architectural Digest, the leader in all things interior design.

Introducing eBay Collective, your source of luxury furniture and art.

 

TL;DR // really fancy furniture brand launch

 
 
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PRINT LAUNCH

We kicked off our campaign with a print ad in Architectural Digest.



 

 

 

 

ON-SITE HUB

We completely rebranded the eBay Collective website to have a more elevated feel.

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ARCHITECTURAL DIGEST TAKEOVER

On AD's website, we created a takeover banner that gave our audience a peek behind the scenes of top designers and their favorite pieces.