When eBay was getting into the high-end furniture space,
we knew we needed to do something to set it apart from the rest of its site.
A curated collection of furniture deserves an elevated brand experience.
Introducing eBay Collective,
your curated inventory of luxury furniture and art.
We kicked off our campaign with print running in Architectural Digest.
Our new tone and visual style elevated these high-end designer pieces.
We created a new hub for the sub-brand, differentiating it from other pages on eBay.