Selling luxury furniture online is not an easy task.
We created and branded a new upscale sub-brand to stand out from eBay's existing website.
Introducing eBay Collective,
your source of luxury furniture and art.
We kicked off our campaign with print running in Architectural Digest.
Our new tone and visual style elevated the designer pieces, giving them a voice of their own.
We created a new hub for the sub-brand, differentiating it from other pages on eBay.
Our video takeover banners featured top designers and the stories behind their favorite pieces.