Selling luxury furniture online is not an easy task.

We created and branded a new upscale sub-brand to stand out from eBay's existing website.

 

Introducing eBay Collective,
your source of luxury furniture and art.

 

We kicked off our campaign with print running in Architectural Digest.

 
 
eBay_Collective_PrintAd_Magazine.jpg
 
 

Our new tone and visual style elevated the designer pieces, giving them a voice of their own.

 
 
 
 

We created a new hub for the sub-brand, differentiating it from other pages on eBay.

 
OnSite.jpg
 

Our video takeover banners featured top designers and the stories behind their favorite pieces.

 
 
AD_Video_Banner.jpg