eBay | eBay Collective | Branding + Brand Launch

How do you get people to buy a $200,000 work of art, when you’re a site consumers think of for garage sale goods?

We created eBay Collective, a high-end furniture and art hub, set apart from the rest of the site.


A luxury shopping experience for luxury products.


We kicked off our campaign with print running in Architectural Digest.


Our new tone and visual style elevated these high-end designer pieces.


We created a new hub for the sub-brand, differentiating it from other pages on eBay.