eBay | eBay Collective | Branding + Brand Launch

How do you get people to buy a $200,000 work of art, when you’re a site consumers think of for garage sale goods?

We created eBay Collective, a high-end furniture and art hub, set apart from the rest of the site.

 

A luxury shopping experience for luxury products.

 

We kicked off our campaign with print running in Architectural Digest.

 
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Our new tone and visual style elevated these high-end designer pieces.

 
 
 
 

We created a new hub for the sub-brand, differentiating it from other pages on eBay.

 
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