Finalist / The Shorty Awards / Influencer and Celebrity Campaign / 2016
When we found out the Internet's most popular gamer was turning 25, we knew we had to do something. We decided to bake him a cake and hide a surprise controller inside. The results? The story trended all day on Facebook and earned over 3.6 million impressions.
TL;DR // hide stuff in a cake, get press
PewDiePie showing off his birthday surprise.