PlayStation | Social | Happy Birthday PewDiePie
Finalist / The Shorty Awards / Influencer and Celebrity Campaign / 2016
When we found out the Internet's most popular gamer was turning 25, we knew we had to do something.
We decided to bake him a cake and hide a surprise controller inside.
The results? The story trended all day on Facebook and earned over 3.6 million impressions.
No paid media. 3.6 million impressions.
I went for a late snack, but found a treasure!
— Pewdiepie (@pewdiepieon) December 4, 2015
Thanks for this brilliant gift @PlayStation pic.twitter.com/3aQz5IxG0t