How do you keep fans hyped for a game after they’ve finished a 20-minute demo?

We created an Alexa Skill that got fans to replay the demo to find hidden storylines and Easter eggs from the game.


You could ask our Skill anything about the demo…and some things that weren’t in the demo, too.


Here’s one of the really really deep Easter eggs you could find…if you asked the right question.


We encouraged fans to immerse themselves in the demo, with videos on social teasing what they might uncover.

We launched the Skill with a Let's Play on


And we heard some excitement from fans and


"...players will receive extra information about the world they're playing in...with insights as to how your decisions could have led to a different outcome. That sounds pretty neat..."

"...Alexa can help you detail elements of the crime scene...and even learn about possible alternate endings. Sony also hinted at possible Easter eggs with the skill, but didn’t specify exactly what these would be..."



Our CyberLife Skill was the first of its kind, utilizing the Amazon Skill platform in a unique way.

With an average of 3.13 sessions, it outperformed Amazon’s benchmarks by over 79%.

Our Skill lived beyond the demo, laying the groundwork for PlayStation’s new Amazon Alexa platform.