No Man’s Sky is a game set in an infinite procedurally generated galaxy.
But it’s hard to explain a game that big.
We put the game into terms the internet could understand.
TL;DR // the first game that's bigger than the internet
PLANET ROULETTE TRAILER
We gave fans a taste of all the worlds waiting for them in No Man’s Sky with a trailer featuring a continuous shot of combat, takeoff, flight, and more from the game, as seen from the pilot’s cockpit.
TAP TO LAND
We created an Instagram video where fans could tap the screen to pause the frame and explore each planet and its terrain in more detail.
NO MAN'S WEATHER
We teased the environments of the planets in No Man's Sky, with iOS-style weather reports.
UPGRADE OR PERISH
In a game all about survival, upgrading is essential. If you don't level up your ship, you will die. We created a GIF that shows just a fraction of the many ships in No Man's Sky.
We used geo-targeting to recreate the game's scanner with cities in real life using.