No Man’s Sky is a game set in an infinite procedurally generated galaxy.
But it’s hard to explain a game that big.
We put the game into terms the internet could understand.
TL;DR // the first game that's bigger than the internet
PLANET ROULETTE TRAILER
We gave fans a taste of all the worlds waiting for them in No Man’s Sky with a trailer featuring a continuous shot of combat, takeoff, flight, and more from the game, as seen from the pilot’s cockpit.
RAPID FIRE PLANET ROULETTE
We created an interactive version of the trailer on Instagram, where fans could tap on the screen to pause the frame and look at each planet in more detail.
NO MAN'S WEATHER
We teased the environments of the planets in No Man's Sky, with iOS-style weather reports.