LA Metro | TAP Card | Launch Campaign

LA is big. Really big. Full of people from different backgrounds, cultures, and neighborhoods.

But there's one tiny plastic thing makes it feel a little smaller—and that's the TAP card.

 

One Card Connects Us All

 
 

We combined neighborhood names to show riders that all of LA is just a TAP away.

 
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Route-specific bus wraps show which neighborhoods they connect.

 
Select busses will feature route-specific neighborhood names.
 

Placements at transit stations get the word out about TAP's features. 

 
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Our new website, card sleeves, and CRM program drive riders to register their TAP card and download the app.

 
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