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College kids are broke AF, looking to get the most bang for their buck.

We showed students how to ball on a budget,

with eBay as the best life hack back to school.

TL;DR // literally school smarter with eBay

 

 


 

 

 

SMART SQUAD

We assembled together a team of influencers, each an expert in their own field, to get the word out about the smartest way to shop Back to School (hint, hint...it’s on eBay).


 

 

 

SMART SQUAD CONTENT

Through a series of videos and GIFs, our Smart Squad gave tips and tricks on how to have the best school year ever.


 

 

SMART SQUAD LOOKBOOK

One of my favorite Smart Squad videos was a back to school lookbook made in partnership with @CutesyGirl09.

(PS... need a stylist? I helped pick out the clothes in this video)


 

 

SMART SQUAD PLACEMENT

We got our Smart Squad videos out into the world by running them as pre-roll on YouTube and interstitials on Pandora.


 

 

 

HACK TO SCHOOL

We showed students when to treat themselves or nah with clickbait-worthy quizzes and listicles on Buzzfeed that show how to hack their school year for less with eBay.

(I got toaster...)

 


 

 

 

HACK YOUR WARDROBE

In true Buzzfeed fashion, we showed students how to "Hack Your Way to the Perfect College Wardrobe".

(If you were asking me, I'd just say sweatpants)


RESULTS

College kids being like wow I never thought of buying back to school stuff on eBay until now

Me convincing myself to buy all of the clothes from our influencer shoot for myself...