How do you demo a game that’s not even out yet?

By recreating the game mechanics on Twitter for the world to play.

 

#TweetUntilDawn

A bite-sized horror adventure.

 

The story changed based on which hashtag was tweeted most.

 

After the game finished, we showed fans how their choices impacted their story.

 
 
 
 
 
 
 

Our hashtag was so popular that it became the rally cry for fans waiting for the game's release.

 
 

After the game’s release, we kept our game going with emails triggered by fans’ in-game decisions.