alexis lynn ellis*ੈ✩‧₊˚
alexis lynn ellis*ੈ✩‧₊˚
I am a Creative Director based in San Francisco with a background in copywriting, photography, art direction, and design.
cultivating dedicated
consumers ♡fans♡
I lead teams and empower creatives to create work that makes an audience feel seen.
Whether it’s a re-brand, a 360 campaign, social strategy, or a one-off TikTok—
I specialize in experiences that authentically connect with consumers.
I’ve worked on brands like PlayStation, Taco Bell, eBay, and PopSockets.
nails are life ˚୨୧⋆｡˚ ⋆
nails are life ˚୨୧⋆｡˚ ⋆
credentials˚ ༘♡ ⋆｡˚
popsockets los angeles
2021 – 2023
creative director
led creative team to redefine the brand
oversaw all cross-channel creative
partnered with external social agency dms to bring tiktok back to life, growing following by 40% in under 3 months
created first-ever brand pop up experience
spearheaded new “Making It” initiative for our customizer, highlighting up-and-coming creators and artists to showcase our easy creation features
oversaw “Magsafe for All” campaign, giving our audience magnetic accessories on any device for the first time
associate creative director
led copywriting initiatives in full-rebrand for new gen-zennial audience
built out voice and tone across brand, hiring and developing copywriting team
oversaw crm + social strategy to more authentically engage audience
led branding and launch of plant-based line of products, PlantCore™
led evergreen strategy to refine visuals and copy across channels for social, retail, packaging, e-commerce, amazon + target storefronts
digitas san francisco
2015 – 2021
senior copywriter
developed rebrand strategy and copy guidelines for leading hop producer, Hopsteiner
launched new brand Artistry Beauty with “borderless beauty” campaign focused on highlighting global beauty + travel
concept and creation of international re-brand for wellness brand, Nutrilite
copywriter
developed launch campaigns for no man’s sky, PSVR, 20 Year Anniversary, Detroit: Become Human + more
evergreen social + campaign creation for
PlayStation and PS Vueconcepting and copy for eBay digital campaigns
developed 360 campaigns and copy for Bioré with Madeliene Petsch
associate copywriter
concepting, copy, and branding for launch of eBay collective by Sotheby’s, eBay’s first-ever elevated online auction house experience
Taco Bell app
developed and wrote all copy for digital scavenger hunt, rewarding fans for social engagement with in-app rewards
wrote copy for Taco Bell’s first-ever app
telenav
2014 – 2015
ux copywriter
worked on incubation team, concepting and launching new apps
defined tone + voice for all telenav products
launched “Hopover App”
concepted and created marketing strategy, copy tone, social roll out, photography, and guerrilla outreach campaign
draftfcb chicago
2013
hybrid jr art director + copywriter
created digital campaigns for got Milk? and got Chocolate Milk?
concepting and photography for KFC social
new business pitches
photographer
2006 – 2014
freelance photography
wedding photography, live concert photography, lifestyle + band portraiture
“best photogapher of the south” by South Magazine
Fotografics Recife, Brasil
styling, concepting, directing, and retouching for Bom Preço (Walmart Brasil)
second shooting wedding photography
