if you don’t ask
you’ll never know
creative direction. copywriting. demo launch. experiential.
when new IP hits the market, time spent in beta is everything. aside from developer benefit, it educates consumers on new mechanics and gameplay, sparks a connection with new characters—and ultimately build hype. :)
we partnered with PlayStation and Amazon Alexa to create the first-of-its-kind amplified beta experience, immersing fans in the lore, choices, and consequences found in Detroit: Become Human.
the art of
the beta test
introducing cyberlife for alexa
the internet loves breaking down easter eggs in games… questioning details hidden in shadows, filling in blanks and theorizing their meaning. we’ll, we created an Alexa Skill that takes the guesswork out of things. a sort of “second-screen” (you get what i mean) companion to answer any question a player might have about the game.
if you don’t ask, you’ll never know
we wrote and recorded thousands of responses for literally anything that could have been asked about the game. those answers then became official lore found in the game.
laying the groundwork
Our CyberLife Skill was the first of its kind, utilizing the Amazon Skill platform in a unique way.
Our CyberLife Skill was the first of its kind, utilizing the Amazon Skill platform in a unique way.
Cyberlife outperformed Amazon’s user retention benchmarks by over 79%.
Our Skill lived beyond the demo, laying the groundwork for PlayStation’s new Amazon Alexa platform.
creative direction
brad meyers
art direction
oscar wickman
production
+ engineering
digitas engineering
+ amazon’s alexa team
copywriting
alexis lynn ellis