campaign concept. copywriting.
your pores
don’t lie
most people had no idea that those things on the back of their phones were made from plants, not plastic.
we invited artists, tastemakers, and media into an immersive grocery store pop up built around one idea…
your pores
don’t lie
turning little circles into a circular brand.
we showed our commitment to sustainability by designing the entire space with recycled, borrowed, or plant-based materials.
at the end of the night,
guests took bundles of display kale and corn home
plant-based pours + eats
all display food was
donated to a local shelter
planet-friendly messaging.
each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.
our plant-based vision.
we brought our commitment to sustainability to life in a through an animated display featuring our plant-based product benefits.
creative
direction
alexis lynn ellis
art
direction
cynthia abril
graphic
design
michelle aure
emilie demun
phillip digioia
campaign
production
jacqueline buda
partnerships
+ talent
david miyataki
karishma desai
serena morris
copy
writing
anthony williams
chris craddock