magsafe for all

magsafe for all

A woman holding a smartphone with iridescent case and a pop socket, looking down at her phone against a blue sky background.

creative direction. copywriting. material launch.

for an international brand, popsockets had kept their brand story exclusively to interactivity with the iPhone. years, but what about those without an iPhone? we used the launch of our new magsafe grip to reposition our brand from one exclusively servicing iPhones, to one that works with any device. this new campaign gave our brand a moment to not only talk about our new product but introduce the idea of…

magsafe
for all

give the people
what they want

after getting countless comments about not making our products for phones other than iPhone, we knew it was time to do something for the Androids out there.

Clear blue sky with a few wispy clouds.
Display of various smartphones with MagSafe circular grip accessories attached, set against a sky background. Text over the image reads 'All Phones Welcome'.
A young woman with long braided hair holds a smartphone with a pop socket, taking a selfie against a clear blue sky. She is smiling and has one hand in her hair. She wears a white top, a black crocheted cardigan, a black belt with silver eyelets, and light-colored pants.
Advertisement showcasing Samsung phones with MagSafe round grips, featuring a pink and purple phone with a magnetic adapter ring over a sky background.
Silver, balloon-style text that reads "Masksafe for All" against a light blue sky background.
Three smartphones with clear cases and circular pop sockets floating against a blue sky with clouds.

the sky’s
the limit

we created a flexible visual system that could easily swap in devices or talent that resonated with each global region

A young woman and man taking a selfie outdoors with a clear sky background. The woman is smiling and holding the phone up, while the man is standing next to her with one arm around her shoulder, holding his phone in his other hand.
Two young adults taking a selfie together outdoors against a blue sky, smiling and showing their phones.

champions of inclusivity

we used strategic targeting to send unique messages to our android and pixel users.

Three smartphones on a light blue background with circular ring holders on their backs. Text over the image reads "Samsung iPhone Pixel."
A promotional poster featuring four women taking selfies with Samsung and Huawei smartphones with ring grips attached, set against a blue sky background, with the text "Got an Android? Make it MagSafe" in stylized font.
Sequence of images showing a person attaching a MagSafe PopSockets Grip to the back of a pink Samsung smartphone, with a clear sky in the background.

art direction

cynthia abril

design

michelle aure

production

jacqueline buda
katie caro

copywriting

anthony williams
alexis lynn ellis

creative direction

alexis lynn ellis