magsafe for all

magsafe for all

A woman with long curly hair, wearing a black fluffy sweater and light pink skirt, is looking at her smartphone with a gradient purple and yellow case, holding a pop socket, against a clear blue sky.

creative direction. copywriting. material launch.

for an international brand, popsockets had kept their brand story exclusively to interactivity with the iPhone. years, but what about those without an iPhone? we used the launch of our new magsafe grip to reposition our brand from one exclusively servicing iPhones, to one that works with any device. this new campaign gave our brand a moment to not only talk about our new product but introduce the idea that…

magsafe
for all

give the people
what they want

after getting countless comments about not making our products for phones other than iPhone, we knew it was time to do something for the androids out there.

Blue sky with wispy white clouds.
Image of various Samsung phones with MagSafe round grips and magnetic adapter rings, with the text "All Phones Welcome" and a note about the MagSafe grip.
A young woman with braided hair, wearing a white top and black open-knit cardigan, takes a selfie with her phone against a blue sky backdrop. She has a black belt with silver grommets.
Collection of five smartphones with MagSafe round grip attached, set against a sky with clouds background. Text overlay says 'All Phones Welcome,' and additional text notes the grip's magnetic adapter ring.

no phone
left behind

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

Silver 3D text that reads "Massafe for All" against a cloudy sky background.
Three smartphones with transparent cases and circular mounts, floating in a sky with clouds.

the sky’s
the limit

we created a flexible visual system that could easily swap in devices or talent that resonated with each global region

A young woman and a young man are taking a selfie together outside against a blue sky. The woman is holding a blue phone, smiling, wearing a black jacket, white top, and pink skirt. The man is wearing sunglasses, a yellow jacket, and beige pants, holding a pink phone.
A young man and woman taking a selfie together outdoors on a sunny day, smiling and looking at the phone.

champions of inclusivity

we used strategic targeting to send unique messages to our android and pixel users.

Three Samsung smartphones with ring-style camera grips on the back, set against a light blue background with silver text labeling 'Samsung', 'iPhone', and 'Pixel'.
Four smartphones with rings attached, two women smiling and taking selfies with the phones, a bright sky background, and text prompting "Got an Android? Make it MagSafe."
Sequence of a person attaching a pop socket to the back of a pink Samsung smartphone.

art direction

cynthia abril

design

michelle aure

production

jacqueline buda
katie caro

copywriting

anthony williams