no man’s sky
game launch
copywriting. concepting. social.
No Man’s Sky is a game set in a universe with over 18 quintillion planets, endless ship upgrades, and nearly infinite environments.
but it’s pretty hard to wrap a human head around things of that scale. We created a campaign that made sense of this universe, breaking them down by giving them context.
making sense
of infinity
planet roulette
leading up to launch we teased fans of the different types of planets found in No Man’s Sky. this rapid-looping video flipped quickly through environments from the cockpit of a ship, allowing fans to tap to pause on any frame to get a deeper look of what to come in the game.
18 quintillion planets,
so little time
we took this idea even further in our trailer, getting fans both hyped and educated for all of the planets waiting to be discovered in No Man’s Sky.
our film and was picked up across gaming press, with critics calling it “stunning” and “absolutely epic.” which is always nice.
upgrade or perish
this fast-moving animation teased just a fraction of the ways there are to upgrade a ship in the game.
nowhere near
we broke down 18 quintillion into terms the Internet could understand, comparing familiar things in our universe, to the nearly infinite universe found in the game.
on social, we leaned into each platform’s features.
context is everything
display banners on sites like Twitch and GameSpot put the game into e
bringing it
down to Earth
geo-targeted posts recreated the game’s environmental readout system using a fan’s real city atmosphere, and weather. fans got to experience discovering their own city as if they had within No Man’s Sky.
no man’s weather
we translated the game’s extreme weather conditions into a language fans could understand by utilizing a format fans already
knew how to read—the weather app ui.
your universe awaits
our campaign
creative
direction
brad meyers
art
direction
jen lai stern
copy
writing
alexis lynn ellis
digitaslbi
PlayStation