no man’s sky
game launch
copywriting. concepting. social campaign.
No Man’s Sky is a game set in a universe with over 18 quintillion planets, endless ship upgrades, and nearly infinite environments.
but it’s pretty hard to wrap your head around a game that big. our campaign made sense of this universe, breaking it down for fans to understand.
making sense
of infinity
planet roulette
we gave fans a teaser of all the different types of planets to expect in-game. on Instagram, fans could tap to “land” on a planet in a rapid-looping video showcasing the game’s vast variety of environments.
18 quintillion planets,
so little time
our trailer gave fans an idea of the breadth of the No Man’s Sky universe while showcasing its in-game discovery mechanics.
upgrade or perish
this fast-moving animation teased just a fraction of the ways fans can upgrade a ship in No Man’s Sky.
nowhere near
we broke down 18 quintillion in words the Internet could understand, comparing things from our universe to the nearly infinite universe found in the game.
massive scale
in social speak
we translated 18 quintillion into platform-specific language on social.
banners with context
display banners were strategically placed on sites like Gamespot and Twitch to reinforce the scale of that 18 quintillion number.
no man’s weather
we translated the game’s extreme weather conditions into a language fans could understand by utilizing a format fans already
knew how to read—the weather app UI.
your universe awaits
our campaign successfully introduced an entirely new style of game, making this complex new world of worlds a little easier for fans to grasp, one planet at a time.
creative
direction
brad meyers
art
direction
jen lai stern
copy
writing
alexis lynn ellis
digitaslbi
PlayStation