creative direction. copywriting. experiential pop up.

most people had no idea that those things on the back of their phones were made from plants, not plastic.

we invited artists, tastemakers, and media into an immersive grocery store pop up built around one idea… 

plant👏based👏 every👏thing👏

turning little circles into a circular brand.

we showed our commitment to sustainability by designing the entire space with recycled, borrowed, or plant-based materials.

Display of three smartphones on white pedestals, surrounded by corn on the cob and leafy greens, with a large planter of plants in the background.

at the end of the night,
guests took bundles of display kale and corn home

Person pouring a pink drink from a bottle into a clear cup at a bar with colorful lighting.

plant-based pours + eats

Stack of canisters with pink and white labels. The pink cans read 'Anti-Drop. Pro-Plants.' and the white cans read 'Strong Magnets That Stay Put'.

all display food was
donated to a local shelter

Shelves with plant care products, including books titled "more plants. less waste." and small black pots labeled "ANTI-DROP. PRO-PLANTS." in a colorful, purple-lit environment.

planet-friendly messaging.

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

A man wearing a black t-shirt and headphones DJing with a yellow DJ booth. A poster behind him reads, 'more plants. less plastic.'
A black cylindrical tin labeled 'ANTI-DROP. PRO-PLANTS.' with smaller text 'plant leather wallet' beneath, set against a gradient background.

our plant-based vision.

we brought our commitment to sustainability to life in a through an animated display featuring our plant-based product benefits.

creative
direction

alexis lynn ellis

art
direction

cynthia abril

graphic
design

michelle aure
emilie demun
phillip digioia

campaign
production

jacqueline buda

partnerships
+ talent

david miyataki
karishma desai
serena morris

copy
writing

anthony williams
chris craddock