plant mart

plant mart

People standing in line outside a store with a yellow banner that says 'Grand Opening Plant Mart'. The store has advertisements for plant-based products and is decorated with colorful images of women.

creative direction. copywriting. experiential pop up.

for PopSockets believing “the future is plant-based” our audience has no idea that these things on the back of your phone are actually made from plants, not plastic.

we invited our customers to an immersive experience based on the plant-based future we dream of—filled with plant-based freebies, food, and actual plants, too.

plant👏based👏 every👏thing👏

turning little circles into a circular brand.

we showed our commitment to sustainability by designing the entire space with recycled, borrowed, or plant-based materials.

Display of three colorful smartphones on white pedestals surrounded by kale, corn, and leafy plants in a decorative arrangement.

at the end of the night,
guests took bundles of display kale and corn home

Person pouring a beverage from a bottle into a plastic cup at a bar or event, with a bottle labeled 'chillable red' in the foreground and several plastic cups stacked on the counter.

plant-based pours + eats

Stacked cans with pink and white labels reading 'Anti-Drop. Pro-Plants.' and 'Strong Magnets That Stay Put'.

all display food was
donated to a local shelter

Shelves displaying plant-based products with purple and blue lighting. Top shelf has books titled 'more plants. less waste.' The middle and bottom shelves have black containers labeled 'ANTI-DROP. PROTECT. PLANTS.'.

planet-friendly messaging.

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

A man DJing with headphones, wearing a black T-shirt, in front of a yellow counter and a purple light. A poster behind him reads 'more plants. less plastic.'
A black cylindrical canister with yellow text reading 'Antidrop Proplants' and additional text 'plant leather wallet'. The canister is placed on a white shelf against a soft gradient background with shades of blue and purple.

our plant-based vision.

we brought our commitment to sustainability to life in a through an animated display featuring our plant-based product benefits.

creative
direction

alexis lynn ellis

art
direction

cynthia abril

graphic
design

michelle aure
emilie demun
phillip digioia

campaign
production

jacqueline buda

partnerships
+ talent

david miyataki
karishma desai
serena morris

copy
writing

anthony williams
chris craddock