pokémon

pokémon

Close-up of a person smiling, showing lip gloss, with colorful butterfly and flower hair clips, holding a phone with a Pokémon-themed pop socket, wearing colorful patterned clothing.

creative direction. copywriting.

we set out to immerse Pokémon fans in a world that felt PopSockets while leaning into fandom. no easy task.

be the very best

gotta catch
‘em all

we split our campaign into three beats, all targeted at different types of fans.

pokédex on the ready.

go gengar!

who do you choose?

pokédex on the ready

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

A woman smiling and playing on her phone while sitting in a pink and purple playground structure.

go gengar!

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

A young girl with braided hair decorated with colorful hair clips sits on a pink playground slide, holding a smartphone with a Pokémon-themed case, wearing a colorful shirt, black socks, and colorful nail polish, outdoors with trees in the background.
A person with colorful, 3D nail art holding a cellphone with a Gengar design on the case. They have several small, colorful hair clips, and some small hair accessories in their hair. The person is smiling, showing braces, and wearing a colorful, patterned shirt.
A person's hand with decorated nails holding a yellow phone with a popsocket featuring Blastoise, a Pokémon, on a green background surrounded by flowers.

gotta catch ‘em all

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

A young girl with braided hair adorned with colorful butterfly and star hair clips, sitting on a pink playground slide, holding a smartphone with a cartoon character on its case, wearing a colorful patterned shirt and knee-high black socks, outdoors with trees in the background.
A person's hand holding a smartphone with a Pokémon-themed pop socket. The person is wearing rings and a red knitted sleeve with a button. The phone is black and appears to be an iPhone.

creative
direction

dave ruiz

art
direction

tiff tsai

production
design

emilie demun

shoot
production

jacqueline buda

copy
writing

chris craddock