we grow plants
so you can grow kids
copywriting. branding. global manifesto.
the #1 selling global vitamin brand approached us and asked us to come up with a message that resonated with an audience they had 0 awareness with—US moms.
you can’t win moms overnight. but you can grow kids up in 60 seconds with the help of time jumps.
show kids growing up before their eyes
we grow plants
so you can grow kids
throughout our spot, time jumps show kids achieving milestones with our product.
modular across regions + products
tasked with creating a spot to be used across strategic global markets, our manifesto needed to be flexible, built to work across cultures and languages. we found a message that worked no matter what kind of parent you are.
creative
direction
mike mcconnell
art
direction
kristina spaid
copy
writing
alexis lynn ellis